Net Promoter Score and e-WOM: What’s the Connection?
Net Promoter Score (NPS) Net Promoter Score (NPS) is a customer loyalty metric that was developed by Fred Reichheld in…
Tag: marketing
Decoding Positivity: Sorted Pictograms and Your Emotional Response !
What are sorted pictograms? Sorted pictograms are icons that convey proportions and probabilities in a way that is easy to…
Navigating the Sales Funnel: From Tofu to BoFu
What is the sales funnel? The sales funnel is a marketing model that describes the stages that a customer goes…