Navigating the Sales Funnel: From Tofu to BoFu
What is the sales funnel? The sales funnel is a marketing model that describes the stages that a customer goes…
Category: Marketing
How to manage dependencies in your business and avoid disaster?
Every business has dependencies. These are the relationships that your business relies on to operate, such as your suppliers, customers,…
PPC Advertising: Boost Traffic and Sales with the Power of Targeted Ads
PPC advertising is a great way to drive more traffic and sales to your website. By targeting your ads to…
Freelancing: A Path to Success for Women, But Barriers Remain
The glass wall is a barrier that prevents women from advancing in their careers. It’s caused by a number of…
Artificial Intelligence Business Infographic Marketing Research Research News Science and Technology
How to retain customers? Use AI to predict and prevent churn.
Researchers at Carnegie Mellon University have developed a new AI tool called ChurnGuard that can predict customer churn with high…
Blockchains are shaking up the consumer funnel!
Blockchains are poised to revolutionize the traditional consumer funnel in a number of exciting ways like Transparency and trust: Blockchains…
The regenerative business model: A new way of doing business that’s good for people, planet, and profit.
The regenerative business model is a new approach to business that focuses on creating positive social and environmental impact, in…
The Global Financial Safety Net: A lifeline for an uncertain world
The global financial safety net is a set of institutions and mechanisms that provide insurance against crises and financing to…